We have come a long way from a startup with a big idea just a few years ago. We noticed a problem and set out to make a difference. We are doing just that every day, working to change the face of agriculture around the world with our biotechnology. But how did we get here and what are our next steps as a company?
The Stages of A Start-Up
A company doesn't leave the start-up phase overnight. However, our journey to growth and commercialization has been a steady march, hitting each and every milestone with success along the way.
Generally, there are four stages of a start-up:
- Market Assessments: understanding the needs, challenges, and opportunities of your chosen market
- Research and Development: testing your technology, finding the right formula, securing IP, and determining the full mode of action and use
- Registration: obtaining approval to sell your technology as a product in the chosen market
- Commercialization: producing your registered product and marketing and selling it in your chosen market
When it comes to MustGrow's biotechnology, these four stages can and do happen at different times in different geographies and/or fields of use. This variance mostly comes down to the development stage, with our products being tested by our partners in many different regions and crops around the world.
The Importance of Commercialization
If we're able to make a difference with our technology right here in North America, why worry about global growth and commercialization? It's simple: our goal is bigger than our own backyard…this technology is needed globally. Now it's our job to get it registered and commercially available globally. Why?
The problems faced by producers around the world are similar:
- The world's population is growing and we need to feed more people everyday
- The climate is changing and affecting the growing conditions for crops
- The environment is suffering and we are damaging the resources needed to effectively grow crops
In order to address some common environmental concerns, governments are rolling out reduction or elimination policies for crop inputs of synthetic fertilizers and chemical pest controls.
If our goal is to give growers effective, sustainable, safe alternatives to the banned synthetic fertilizers and chemicals, we need to have a wide reach. Global commercialization achieves this for us, making our biotechnology available to global producers who need it to continue growing bountiful crops with an eye on sustainability.
MustGrow: A Commercialization Update
We have sailed through the first start-up stage, doing our market assessment and finding that our idea is just what the agriculture industry is looking for. We're in the right place at the right time.
As we mentioned, the research and development stage timing has varied, but we are seeing great success in our trials in Canada, Europe, the Americas, and other locations. Our biotechnology performs on both efficacy and sustainability, acting as a positive presence in the environment where it's applied and effectively controlling pests in various types of crops.
The registration stage takes time as government agencies from around the world get involved to learn more about our technology and its effects on humans and the environment. Once we do have registrations though, we will be ready for commercialization.
The commercialization stage of having to produce the product and then sell it is quickly approaching. The production of our technology does not require the use of specialty equipment, making it easy to produce in large quantities. In fact, we have completed our first commercial pilot production test, which was a successful initial commercial production run of our biocontrol with a third-party manufacturer, showing we will be able to take this key step with our TerraSante™ and TerraMG™. This is significant, because many companies would have to invest capital for a pilot plant or on facilities for initial production. MustGrow is fortunate that we have identified contract manufacturers to do this for us initially. In addition, the production of the technology is scalable globally, which is significant for global commercialization.
When it comes to MustGrow's mission, we continue to grow because the technology is effective and we have the right team for the job. We have been working with in-house experts, especially in our extraction processes. These two elements have made it possible for us to move past the start-up stage and continually scale our business.
As we move forward with our biotechnologies, commercialization and expertise will be crucial for providing solutions to growers. We are excited to continue working with our partners, team, and investors to change the face of agriculture. If you're interested in supporting our mission as we grow, reach out to us!